OK, here is the story: I'm working on a set of designs including letterhead, envelope, folder, company profile for a client. As usual, after I got the sizes for each item, I started placing all elements (logo, slogan, and other visual and textual things) on the layout and played around with them until I feel fine. Then, I sent the first drafts to my client, waiting for their feedback!He, the client, then said that it seemed that all of my designs failed in standard proportions!
I went a little upset and frustrated. PROPORTION??? Who cares about proportion! when every elements are laid out "beautifully"???
But when I calmed down and I did a search for that term.
And the result is...
http://rgb.vn/ideas/explore/he-thong-luoi-trong-thiet-ke#comment-586
http://vn.360plus.yahoo.com/vidala-lubumimoza/article?mid=310&fid=-1
http://ohha.vn/blog/bo-cuc-thiet-ke-va-ti-le-vang/
http://ohha.vn/blog/bi-mat-ve-dep-ti-le-vang/
http://idesign.vn/content/tutorial/luoi-va-tam-quan-trong-cua-luoi-trong-thiet-ke/
So, I think the client was quite right. I got a lesson :))
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